Marketers will often say that it is the digital version of a shop window within a shopping mall.
On that basis, your store front in that mall should:
- Stand out from others
- Make people realise what it is that you do instantly
- Clearly state who you are - your brand
- Entice people to come in with great visuals and warmth
- Shout out about any special deals or other eye-catching offers that you have
You have as much time to get this across as it would take you to pass that store front in that mall - a matter of seconds.
Now, say that you are just one of four stores in that mall all selling exactly the same product or service. Even worse, you are all next to each other in the mall and consumers can see you all in one glance.
You need to be the one that they not only notice (as they might like 2 or more at their very first glance) but makes them believe that you have exactly what they want, have it at the best price, and all backed up by great service and testimonials and that if they did not enter your store then they would be making a big mistake.
This is what needs to happen with your website. RS8 will deliver a design that has the most impact in your sector and converts the browser into a customer.